{"id":1270,"date":"2024-05-01T15:35:41","date_gmt":"2024-05-01T13:35:41","guid":{"rendered":"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/corporate-brand\/"},"modified":"2024-06-28T07:58:02","modified_gmt":"2024-06-28T05:58:02","slug":"corporate-brand","status":"publish","type":"page","link":"https:\/\/fdy.de\/en\/corporate-brand\/","title":{"rendered":"Corporate Brand"},"content":{"rendered":"<p><header class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:90vh;--awb-background-image:radial-gradient(circle at center center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/48569-454825064_tiny.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: radial-gradient(circle at center center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 100%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;down&quot;,&quot;transition_speed&quot;:&quot;2.0&quot;,&quot;fade_type&quot;:&quot;out&quot;,&quot;scale_type&quot;:&quot;down&quot;,&quot;initial_scale&quot;:&quot;1.0&quot;,&quot;max_scale&quot;:&quot;1.0&quot;,&quot;min_scale&quot;:&quot;0.0&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;10&quot;,&quot;start_element&quot;:&quot;bottom&quot;,&quot;start_viewport&quot;:&quot;center&quot;,&quot;end_element&quot;:&quot;center&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;},{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;scale&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;down&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.8&quot;,&quot;min_scale&quot;:&quot;0.3&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;center&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography1-font-size);\"><h1 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);background-color:var(--awb-custom_color_1);background-image:radial-gradient(circle at center bottom, var(--awb-custom_color_1) 0%,var(--awb-color5) 100%);--fontSize:80;line-height:var(--awb-typography1-line-height);\"><p>We<br \/>\nultraposition<br \/>\nbrands.<\/p><\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/header><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;},{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;scale&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;0.8&quot;,&quot;max_scale&quot;:&quot;1.0&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;center&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);background-color:var(--awb-custom_color_1);background-image:radial-gradient(circle at center bottom, var(--awb-custom_color_1) 0%,var(--awb-color5) 100%);--fontSize:40;line-height:var(--awb-custom_typography_3-line-height);\">After more than 30 years of managing top global brands such as Apple, Intel &amp; Co. I&#8217;ve distilled these success stories into a 7 Steps Branding Framework. Step by step we help entrepreneurs to position their brands with laser-like precision in the minds of their target audiences. Our Ultrapositioning process covers the areas of corporate, leadership, value and employer branding.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;bottom&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;center&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:var(--awb-custom_typography_2-font-size);\" data-animationType=\"fadeIn\" data-animationDuration=\"0.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_2-font-family);font-weight:var(--awb-custom_typography_2-font-weight);font-style:var(--awb-custom_typography_2-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_2-letter-spacing);text-transform:var(--awb-custom_typography_2-text-transform);--fontSize:21;--minFontSize:21;line-height:var(--awb-custom_typography_2-line-height);\"><p>\u2013 Fredy Osterberger<br \/>\nFDY Founder and CEO<\/p><\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;},{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;scale&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;down&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.3&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;center&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">Corporate Brand<\/h3><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:var(--awb-custom_typography_1-font-size);\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_1-font-family);font-weight:var(--awb-custom_typography_1-font-weight);font-style:var(--awb-custom_typography_1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_1-letter-spacing);text-transform:var(--awb-custom_typography_1-text-transform);background-color:var(--awb-color1);background-image:radial-gradient(circle at center bottom, var(--awb-color1) 0%,var(--awb-color3) 100%);--fontSize:60;line-height:var(--awb-custom_typography_1-line-height);filter:drop-shadow(0px 0px 15px var(--awb-color8));\">How to build an \u2018eternal compass\u2018 for your brand \u2013<br \/>\nwith the 7 Steps Branding Framework<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\"><div class=\"page\" title=\"Page 22\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>ULTRAPOSITIONING<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Everyone talks about brand DNA. But what exactly is this often-quoted \u2018brand essence\u2018 of a company? To provide our clients with concrete, highly practical results, we have developed the 7 Steps Branding Framework.<\/p>\n<p>It\u2019s based on a structured process for deriving the Ultrapositioning, combining the four brand segments \u2018heritage\u2018, \u2018offer\u2018, \u2018ideal customer\u2018 and \u2018promise\u2018.<\/p>\n<p>The intersection of these segments forms the core. This core is articulated in an ultra-compact way and then translated into a manifesto, key messages, and values. Ultimately this provides an \u2018eternal\u2018 \u2013 as in timeless \u2013 compass to guide further marketing, communications as well as business strategy efforts.<br \/>\nClearly structured briefings for downstream marketing and communications agencies complete the process.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type awb-icon-sliding-bar nonIconBar\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text\">Learn more<\/span><\/a><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container video-background has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-background-image:radial-gradient(circle at right center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 40%);--awb-flex-wrap:wrap;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/48569-454825064_tiny.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: radial-gradient(circle at right center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 40%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1320px;margin-left: calc(-10% \/ 2 );margin-right: calc(-10% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:9%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:9%;--awb-spacing-left-medium:9%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three fusion-animated\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealIn\" data-animationDuration=\"0.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">HOW TO ULTRAPOSITION BRANDS IN 7 STEPS<\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-one fusion-animated\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:20px;--awb-font-size:var(--awb-typography1-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);text-shadow:0px 0px 15px var(--awb-color8);\"><div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-&#091;20px&#093; text-message flex flex-col items-start whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"546a86ad-e009-4e73-8a56-1a8bf72406b8\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Simply incredible<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/h1><\/div><div class=\"fusion-text fusion-text-2 fusion-animated\" style=\"--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><p>Every year medium-sized companies spend many billions of euros on building and managing their brands, often without measurable results.<\/p>\n<p>More demand, more recognition, more preference?<\/p>\n<p>Can\u2019t say that?<br \/>\nYes, you can.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:9%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:9%;--awb-spacing-left-medium:9%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-animationType=\"slideInRight\" data-animationDuration=\"1.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-mid-of-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);--awb-filter:contrast(100%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:contrast(120%);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"906\" height=\"1227\" title=\"fredy\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/fredy.jpg\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/fredy.jpg\" alt class=\"lazyload img-responsive wp-image-1243\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27906%27%20height%3D%271227%27%20viewBox%3D%270%200%20906%201227%27%3E%3Crect%20width%3D%27906%27%20height%3D%271227%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/fredy-200x271.jpg 200w, https:\/\/fdy.de\/wp-content\/uploads\/fredy-400x542.jpg 400w, https:\/\/fdy.de\/wp-content\/uploads\/fredy-600x813.jpg 600w, https:\/\/fdy.de\/wp-content\/uploads\/fredy-800x1083.jpg 800w, https:\/\/fdy.de\/wp-content\/uploads\/fredy.jpg 906w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography4-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography4-letter-spacing);text-transform:var(--awb-typography4-text-transform);--fontSize:21;--minFontSize:21;line-height:var(--awb-typography4-line-height);\">Fredy Osterberger, FDY Founder und CEO<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right center;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:45vh;--awb-background-image:radial-gradient(circle at right center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 40%);--awb-background-size:contain;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three fusion-animated\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealIn\" data-animationDuration=\"0.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">THE RADIANCE OF BRANDS<\/h3><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one fusion-animated\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:var(--awb-typography1-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);text-shadow:0px 0px 15px var(--awb-color8);\">Our 7 Steps Branding Framework makes your brand shine.<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-z-index:1;--awb-container-position:absolute;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;},{&quot;type&quot;:&quot;mouse&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:30px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-max-width:100%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none fusion-animated\" data-animationType=\"flash\" data-animationDuration=\"0.3\" data-animationDelay=\"0.5\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1200\" height=\"541\" title=\"prisma-blue\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue.png\" alt class=\"lazyload img-responsive wp-image-1244\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27541%27%20viewBox%3D%270%200%201200%20541%27%3E%3Crect%20width%3D%271200%27%20height%3D%27541%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue-200x90.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue-400x180.png 400w, https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue-600x271.png 600w, https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue-800x361.png 800w, https:\/\/fdy.de\/wp-content\/uploads\/prisma-blue.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>When a diffuse beam of light hits a prism at the right angle, its colours become visible in all their beauty.<\/p>\n<p>The same applies to brands: when their often diffuse messages hit the target audience in the right position, the brand essence shines through in all its facets.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type awb-icon-sliding-bar nonIconBar\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text\">Learn more<\/span><\/a><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-background-image:radial-gradient(circle at right center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 40%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1320px;margin-left: calc(-10% \/ 2 );margin-right: calc(-10% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.75%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:6.75%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:6.75%;--awb-spacing-left-medium:6.75%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:20px;--awb-font-size:var(--awb-typography2-font-size);\"><h2 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);background-color:var(--awb-custom_color_1);background-image:radial-gradient(circle at center bottom, var(--awb-custom_color_1) 0%,var(--awb-color5) 100%);--fontSize:60;line-height:var(--awb-typography2-line-height);\">Stop Marketing before Ultrapositioning!<\/h2><\/div><div class=\"fusion-text fusion-text-4 fusion-animated\" style=\"--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><p>The 7 Steps Branding Framework is a standardized methodology that transforms your brand into a powerful lead generator, PR professional and talent magnet in the shortest possible time and at a manageable cost.<\/p>\n<p>It is a process that draws on decades of experience managing some of the world&#8217;s biggest brands like Apple.<\/p>\n<p>Rely on invaluable knowledge to put your brand where it belongs: on top.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:13.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:13.5%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:13.5%;--awb-spacing-left-medium:13.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-mid-of-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-3d\" style=\"--awb-flip-duration:0.3s;\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:var(--awb-color8);--awb-text-front-color:var(--awb-color1);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27543%27%20height%3D%27499%27%20viewBox%3D%270%200%20543%20499%27%3E%3Crect%20width%3D%27543%27%20height%3D%27499%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/stop-1.png\" width=\"240\" height=\"220.55\" alt=\"\" \/><\/div><h2 class=\"flip-box-heading without-text\" style=\"--h2_typography-font-family:var(--awb-typography4-font-family);--h2_typography-font-weight:var(--awb-typography4-font-weight);--h2_typography-font-style:var(--awb-typography4-font-style);--h2_typography-font-size:var(--awb-typography4-font-size);--h2_typography-letter-spacing:var(--awb-typography4-letter-spacing);--h2_typography-line-height:var(--awb-typography4-line-height);--h2_typography-text-transform:var(--awb-typography4-text-transform);\">STOP MARKETING\u2026<\/h2><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-background-color-back:var(--awb-color8);--awb-title-back-color:var(--awb-color1);--awb-text-back-color:var(--awb-color1);\"><div class=\"flip-box-back-inner\">\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-966 aligncenter\" src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/before-1.png\" data-orig-src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/before-1.png\" alt=\"\" width=\"240\" height=\"221\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27240%27%20height%3D%27221%27%20viewBox%3D%270%200%20240%20221%27%3E%3Crect%20width%3D%27240%27%20height%3D%27221%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/before-1-200x184.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/before-1-300x276.png 300w, https:\/\/fdy.de\/wp-content\/uploads\/before-1-400x368.png 400w, https:\/\/fdy.de\/wp-content\/uploads\/before-1.png 543w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 240px) 100vw, 240px\" \/><br \/>\n\u2026BEFORE ULTRAPOSITIONING<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container video-background has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-background-image:radial-gradient(circle at right center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 40%);--awb-flex-wrap:wrap;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/48569-454825064_tiny.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: radial-gradient(circle at right center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 40%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1320px;margin-left: calc(-10% \/ 2 );margin-right: calc(-10% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:6%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:6%;--awb-spacing-left-medium:6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;},{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;scale&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;0.8&quot;,&quot;max_scale&quot;:&quot;1.1&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h2 class=\"fusion-title-heading title-heading-center awb-gradient-text fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);background-color:var(--awb-custom_color_1);background-image:radial-gradient(circle at center bottom, var(--awb-custom_color_1) 0%,var(--awb-color5) 100%);--fontSize:40;line-height:var(--awb-custom_typography_3-line-height);\">Standardized, efficient and enriched with the experience of over 400 Ultrapositioning projects in eleven key industries<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one fusion-animated\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:500;margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);--fontSize:40;line-height:var(--awb-custom_typography_3-line-height);text-shadow:0px 0px 15px var(--awb-color8);\">That\u2019s how the 7 Steps Branding Framework works.<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.5%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:4.5%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1272px;margin-left: calc(-6% \/ 2 );margin-right: calc(-6% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.82%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.82%;--awb-spacing-left-medium:2.82%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">1<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:90px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"icon10-200&#215;200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27200%27%20height%3D%27200%27%20viewBox%3D%270%200%20200%20200%27%3E%3Crect%20width%3D%27200%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon10-200x200-1.png\" alt class=\"lazyload img-responsive wp-image-1311\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">SOUNDING THE SITUATION<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>The very first step is to work with the client to explore their business and brand landscape. What are their specific challenges? What are their headwinds? What are their aspirations? What do they want to achieve? In order to be able to define the goal and set up the process.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">2<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:90px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"258\" height=\"258\" title=\"icon6\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon6.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon6.png\" alt class=\"lazyload img-responsive wp-image-1249\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27258%27%20height%3D%27258%27%20viewBox%3D%270%200%20258%20258%27%3E%3Crect%20width%3D%27258%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/icon6-200x200.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/icon6.png 258w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 258px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">DEEP DIVE<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Together we begin the Ultrapositioning process. We dive deep into our client\u2019s brand-relevant environment. Our team of analysts, insiders, and experts gathers and evaluates information on markets, players, competitors and products. Initial insights, ideas, and working hypotheses are validated through in-depth psychological interviews with selected brand stakeholders. So that we can work on THE right solution and not JUST a solution<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">3<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:90px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"258\" height=\"258\" title=\"icon8\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon8.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon8.png\" alt class=\"lazyload img-responsive wp-image-1250\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27258%27%20height%3D%27258%27%20viewBox%3D%270%200%20258%20258%27%3E%3Crect%20width%3D%27258%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/icon8-200x200.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/icon8.png 258w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 258px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">PLAYGROUND CHECK<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>Our Playground Check aims to provide a detailed and vivid understanding of the competitive landscape for the brand to be ultrapositioned. We have developed a tool called \u2018Around the Campfire\u2018 that provides an unprecedented level of detail on the positioning spread of the brands involved. This allows us to reliably predict white spots for the new positioning.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">4<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:100px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"258\" height=\"258\" title=\"icon5\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon5.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon5.png\" alt class=\"lazyload img-responsive wp-image-1251\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27258%27%20height%3D%27258%27%20viewBox%3D%270%200%20258%20258%27%3E%3Crect%20width%3D%27258%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/icon5-200x200.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/icon5.png 258w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 258px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">AUDIENCE &amp; AVENUES<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>Sociographic segmentation criteria provide only a rough indication of current trends and target behaviour. Our segmentation tool based on the latest findings in neuromarketing clusters target groups, using neurotransmitter-based drive systems. With our truly practical guidelines for developing target-optimized approaches, we can understand the audience and derive the specific strategic options. And create the first narrative of our story.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">5<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:100px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"258\" height=\"258\" title=\"icon7\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon7.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon7.png\" alt class=\"lazyload img-responsive wp-image-1252\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27258%27%20height%3D%27258%27%20viewBox%3D%270%200%20258%20258%27%3E%3Crect%20width%3D%27258%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/icon7-200x200.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/icon7.png 258w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 258px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">UNIVERSAL BRAND FRAME<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p>In this step we create our client\u2019s universal brand framework \u2013 the &#8216;face&#8217; of their business is born. By defining their Vision, Offer, Promise and Values, we develop the new Ultrapositioning and brand strategy as well as the core messages they want to communicate and how they want to be seen in the marketplace &#8211; completing the uniqueness of their narrative.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">6<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:100px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"258\" height=\"258\" title=\"icon9\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon9.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon9.png\" alt class=\"lazyload img-responsive wp-image-1253\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27258%27%20height%3D%27258%27%20viewBox%3D%270%200%20258%20258%27%3E%3Crect%20width%3D%27258%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/icon9-200x200.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/icon9.png 258w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 258px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">BRAND CONVERTER<\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p>In this step, we develop the toolkit to ensure that the brand is consistent across the organization. We work through all the elements of the brand system &#8211; upstream to business strategy and downstream to communications. Building an amazing brand through 360 consistency: Our client&#8217;s North Star for all decisions.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.28%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:11.28%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-paragraph\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-right:20px;--awb-font-size:var(--awb-typography1-font-size);\"><p class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);--fontSize:80;line-height:var(--awb-typography1-line-height);\">7<\/p><\/div><div class=\"fusion-image-element \" style=\"text-align:right;--awb-margin-top:-20px;--awb-max-width:100px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"258\" height=\"258\" title=\"icon10\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon10.png\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/icon10.png\" alt class=\"lazyload img-responsive wp-image-1254\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27258%27%20height%3D%27258%27%20viewBox%3D%270%200%20258%20258%27%3E%3Crect%20width%3D%27258%27%20height%3D%27258%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/icon10-200x200.png 200w, https:\/\/fdy.de\/wp-content\/uploads\/icon10.png 258w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 258px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.7%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4.7%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.4\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:var(--awb-typography3-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">BRAND ACTIVATION &amp; PLAY BOOK<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>Ultrapositioning almost done! Finally, we activate the set-up to prepare the brand for the marketplace and transform the business into an amazing brand. Through the Brand PlayBook we define the key strategic recommendations &#8211; everything the client needs to work with and brief the agencies and internal teams. So that everyone knows what the new brand stands for and what it means to them!<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type awb-icon-sliding-bar nonIconBar\" target=\"_self\" href=\"#\"><span class=\"fusion-button-text\">Learn more<\/span><\/a><\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.82%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.82%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.82%;--awb-spacing-left-medium:2.82%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.82%;--awb-spacing-left-small:2.82%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container video-background has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:45vh;--awb-background-image:radial-gradient(circle at center center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 60%);--awb-flex-wrap:wrap;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/48569-454825064_tiny.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: radial-gradient(circle at center center, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 60%)) 0%,var(--awb-color8) 60%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-z-index:200;--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p style=\"text-align: center;\">As of 2024 &#8211; more than<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-1\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-body-color:var(--awb-color1);--awb-body-size:21;--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-12 col-md-12 col-sm-12\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"80\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">successful FDY projects<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-z-index:200;--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p style=\"text-align: center;\">More<br \/>\nthan<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-1\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-body-color:var(--awb-color1);--awb-body-size:21;--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-12 col-md-12 col-sm-12\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"30\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">years of branding experience<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-z-index:200;--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p style=\"text-align: center;\">Knowledge from more than<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-1\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-body-color:var(--awb-color1);--awb-body-size:21;--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-12 col-md-12 col-sm-12\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"400\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">Branding projects<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-z-index:200;--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p style=\"text-align: center;\">Expertise<br \/>\nin<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-1\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-body-color:var(--awb-color1);--awb-body-size:21;--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-12 col-md-12 col-sm-12\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"11\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">Key industries<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-29 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealIn\" data-animationDuration=\"0.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);--fontSize:40;line-height:var(--awb-custom_typography_3-line-height);\">FDY Wall of Fame.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:100%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"1482\" height=\"668\" title=\"marken-fdy\" src=\"https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy.jpg\" data-orig-src=\"https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy.jpg\" alt class=\"lazyload img-responsive wp-image-1226\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271482%27%20height%3D%27668%27%20viewBox%3D%270%200%201482%20668%27%3E%3Crect%20width%3D%271482%27%20height%3D%27668%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy-200x90.jpg 200w, https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy-400x180.jpg 400w, https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy-600x270.jpg 600w, https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy-800x361.jpg 800w, https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy-1200x541.jpg 1200w, https:\/\/fdy.de\/wp-content\/uploads\/marken-fdy.jpg 1482w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:75vh;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-30 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-animation-color:var(--awb-color8);\" data-animationType=\"revealIn\" data-animationDuration=\"0.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);--fontSize:40;line-height:var(--awb-custom_typography_3-line-height);\">Additional FDY Services.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-z-index:200;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;scroll&quot;,&quot;scroll_type&quot;:&quot;fade&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;center&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;top&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-3 fusion-content-boxes-1 content-boxes-timeline-horizontal content-left content-boxes-icon-on-top content-boxes-timeline-layout has-flex-alignment fusion-delayed-animation\" style=\"--awb-alignment:center;--awb-hover-accent-color:var(--awb-color5);--awb-circle-hover-accent-color:var(--awb-color5);\" data-animation-delay=\"350\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box link-type-button content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-link=\"https:\/\/fdy.de\/en\/\" data-link-target=\"_self\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/fdy.de\/en\/\" target=\"_self\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27307%27%20height%3D%27302%27%20viewBox%3D%270%200%20307%20302%27%3E%3Crect%20width%3D%27307%27%20height%3D%27302%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/icon-logo-300x295.png\" width=\"120\" height=\"118\" alt=\"\" \/><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography2-line-height);\">BRAND COMPANION<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>SERVICE<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/fdy.de\/en\/\" target=\"_self\"><span class=\"fusion-button-text\">More<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper link-area-box link-type-button content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-link=\"https:\/\/fdy.de\/en\/leadership-brand\/\" data-link-target=\"_self\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/fdy.de\/en\/leadership-brand\/\" target=\"_self\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27307%27%20height%3D%27302%27%20viewBox%3D%270%200%20307%20302%27%3E%3Crect%20width%3D%27307%27%20height%3D%27302%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/icon-leadership.png\" width=\"120\" height=\"118.05\" alt=\"\" \/><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography2-line-height);\">LEADERSHIP BRAND<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>PERSONAL BRANDING<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/fdy.de\/en\/leadership-brand\/\" target=\"_self\"><span class=\"fusion-button-text\">More<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-box link-type-button content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-link=\"https:\/\/fdy.de\/en\/value-brand\/\" data-link-target=\"_self\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/fdy.de\/en\/value-brand\/\" target=\"_self\"><div aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27307%27%20height%3D%27302%27%20viewBox%3D%270%200%20307%20302%27%3E%3Crect%20width%3D%27307%27%20height%3D%27302%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/mediengestaltung-grafikdesign.de\/fdy\/wp-content\/uploads\/icon-value.png\" width=\"120\" height=\"118.05\" alt=\"\" \/><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography2-line-height);\">VALUE BRAND<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>BRAND SIGNATURE DISH<sup>\u00ae<\/sup><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/fdy.de\/en\/value-brand\/\" target=\"_self\"><span class=\"fusion-button-text\">More<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" 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auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion-flex-column logoStarter\" style=\"--awb-bg-size:cover;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" 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data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:250px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none fusion-animated\" data-animationType=\"zoomIn\" data-animationDuration=\"0.9\" data-animationDelay=\"0.1\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" 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auto;margin-top:30px;margin-bottom:30px;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1270","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"fdy.de","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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