Brand Signature
Dish®
As long as they remain on paper, values are worthless. Values belong in minds and hearts.
– Fredy Osterberger
FDY Founder and CEO
Value Brand
Brand love goes through the stomach!
BRAND SIGNATURE DISH®
One of the greatest challenges in internal communication is conveying a company’s brand values to employees in a way that is understandable, memorable, and actionable.
For this purpose, we have developed a world-first format: the “FDY Brand Signature Dish®.” Signature Dishes are recipes, foods, and drinks that are so distinctive and unique that they reflect the signature of their creator.
Applied to the branding world, a Brand Signature Dish® is a dish that unmistakably reflects the values of a brand in terms of ingredients and preparation. To truly understand how Brand Signature Dish® excites on all levels, you need to see it for yourself.
Feel free to click through and explore…
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