You are
the brand.

Leadership brands are the fastest-acting booster for corporate brands. Nothing and no one can do as much for a company’s proactive messaging as the person at its helm.

A message personally communicated by the C-level, if on-brand, properly formulated, and posted, has more impact than the most expensive advertising campaign.

With the FDY Leadership Brand Code, we have developed a process that encompasses all levels of leadership branding – from the deep psychological assessment of the leader and defining their persona to their optimal thematic focus.

Our Leadership Brand Code also includes channel selection, editorial planning, and format development for relevant social media.