Fredy as a coach and friend has been on my side for many years. His insights into complex marketing organizations, his longtime experience leading top brands and teams, his ability to „feel“ personalities and sensitivities have helped me in quite frequent situations. I can truly recommend this man – he simply is great!

I would recommend the Brand Companion service to all CMOs. Fredy’s deep experience with
incredible brands and emotional intelligence provides a perfect level of challenge and creative
thinking. I’m grateful for his partnership!

Fredy and his Brand Companion service have been a game-changer for our company. His deep understanding of brand strategy, combined with his hands-on experience in leading top global brands, has been a tremendous asset. From my perspective as CEO, investing in this service was a smart decision for our company. His work is transforming our brand with highly targeted Ultrapositioning, and its associated activation. Further, it has turbocharged our Marketing team’s efficiency and vision. Fredy’s approach is brilliant, and I can recommend it highly to any company looking to build their brand’s impact.

Working with Fredy on several projects over the last few years and found his insights and approach very inspiring. His deep expertise in strategic marketing is rooted in his experience working at companies like Apple, Intel, Siemens, and other world-class brands. He combines his passion for brand-building with a collaborative leadership style and a clear understanding of customer needs, business requirements, and market trends. If you’re looking for someone who can help you create or enhance a brand and establish a culture of marketing excellence across your organization, I highly recommend Fredy.

Fredy is a true branding genius, probably the best and most talented brand person I ever met or worked with. His skills in terms of brand architecture, brand positioning and messaging are unbeatable. Plus, he’s great to work with!

Working with Fredy has been a great pleasure and inspiration. His vision, creative and people competences combined with a clear holistic view proves to be successful delivering a variety of successes at top global brands. His people leadership style makes Fredy not only a pleasant person to work for, but he proves by his results he is a strong leader and strategist. Long lasting brands with a clear meaning is what he delivers from strategy, market research into activation and top management ROI reporting. If you want to build a real authentic and global brand to support your company business strategy, I strongly recommend Fredy.

Big compliment to Fredy Osterberger! For years, Fredy has been advising me on matters relating to career planning and further development of my personal goals. Every meeting is a new visionary idea and always takes me one step further, for which I am very grateful. In regard to strategic brand positioning – I had the pleasure to work with him on a celebrity brand ambassador concept for Omega – great ideas – great impact and a perfect understanding of brand management.

Fredy is a real professional in the field of brand marketing. In today’s competitive business landscape, it is crucial to continuously refine strategies and stay ahead of the curve. In this environment Fredy provides a unique program “The Brand Companion Service” to engage in meaningful discussions, exchange ideas, gain fresh insights and receive valuable feedback. On top of this, Fredy is a great connector and is able to bring together like-minded professionals who share their passion for driving brand growth and creating impactful customer experiences.

The ice cream brand „Del Fiore“ has undergone a massive transformation in the last years. Starting from supplying my three ice cream parlors in Munich, it expanded to nationwide sales in selected grocery stores and eventually formed a joint venture with one of Germany’s trendiest frozen food brands. During this period, the revenue has almost increased a hundredfold! The key to all of this was the perfect brand consultation and support provided by Fredy during the development and establishment of the brand.

Fredy is a valuable partner who, as part of the Brand Companion service, makes a significant contribution to the advancement and scaling of our firm’s group. His expertise and years of experience in dealing with major global brands, along with the exchange on an equal footing, make the concept so effective. His guiding principle, ”Brand as Strategy”, has proven to be an inspiring guide that enriches our daily strategic discussions and has led us to new insights, growth opportunities, and a clearer identity. The Brand Companion service also provides me with very personalized mentoring in brand management and leadership. The tailored support, analysis of our situation and goals, as well as access to a wide range of resources and experts, have been instrumental in advancing our development and elevating our brand strategy to a new level.

Fredy, as Brand Companion, manages to get right to the heart of the matter with just a few sessions, which I really appreciate. With his many years of experience in the brand environment at renowned companies, his inspiring manner and great knowledge of human nature, he has the gift of being able to respond precisely to my needs. In addition to the theoretical consulting and encouragement to strengthen my personal brand, he provides concrete tools and steps that resonate with me and motivate me in my long-term positioning. Fredy is a brand & you will learn from the best!

Eviden’s positioning as a next-generation digital company is no easy task, given the fast-paced market we operate in, competing with much larger corporations. We need a clear plan and a compelling brand story. Thanks to my regular and structured sessions with Fredy, I’ve had the opportunity to explore new approaches for our brand launch and activation, learn from best practices and reflect on all aspects of my role as CMO with a seasoned professional – while also challenging new ideas. What I particularly appreciate about the “Brand Companion” concept is its highly personalized approach and the ability to gain an “outside-in” perspective. Brand Companion, to me, is the perfect blend of inspiration and guidance.

Brand Companion has helped our marketing team at co-creator level draft a tailored, compelling and engaging brand strategy and once ready, put it into motion. The weekly calls – similar to a mentoring session – help orientate actions and keep the focus on what’s next and truly important. Shared best practices and ideas of what worked in similar contexts help fuel the creative process further. On the journey to a full brand-makeover, Brand Companion nudges you to consider uncountable external and internal opportunities, processes and dynamics to tap into. From previous experience I can say that many of these topics are best discussed with an unbiased external professional rather than with colleagues. It not only widens the perspective significantly but creates a safe space for conversation about strategic and operational work to flourish.

As my Consigliere for all things Brand, I turn to Fredy for his honest insight, depth of knowledge and global brand experience. He understands brand positioning like no other expert I have teamed with. He not only utilizes models he has himself developed, he also has the entrepreneurial ability to think „around the corner“ and quickly ideate complex aspects of brand-positioning and -strategy. Recently the addition of access to his marketing maestros network has upped the game to an even higher level. Fredy has been my marketing sparring partner for over 20 years now and I am proud to say a great friend. Plus, the guy is relentless, I can’t recommend Fredy enough.